<< Overview

Aagaard, Denmark

Customer solution:	One packaging for 7 subbrands
Customer benefit:	Easy to handle. Consignment stock.
Contact customer:	Anette Nielsen, Purchaser with Aagaard

 

When the Danish jewellery company AAGAARD – A World Of Jewellery was to have new packaging for its jewellery, the company contacted several potential suppliers.

Aagaard had two wishes that pointed in opposite directions at first:

”Create a packaging, which unambiguously signals Aagaard and at the same time fits seven different sub-brands with each their expression” was the task. Westpack came out best.

- Westpack were good listener, and they understood our need, says Anette Nielsen who is Purchaser with Aagaard.

With Westpack it was Key Account Manager Carsten Birk who gathered a team of developers and designers for the task.

- Already Aagaard’s shop furniture was characterized by curved lines, so quite fast we concluded that the basic form should be oval. After that we had to accomplish the task with the many sub-brands, says Carsten Birk.

The solution evidently was to give each sub-brand its own badge, which could be attached to the basic packaging quickly and easily. In addition, Aagaard now has silk paper in different colours, organza bags, shopping bags, etc. for each sub-brand.

- This means that Aagaard can use the same basic packaging and still give each sub-brand an individual look, says Carsten Birk.

Annette Nielsen is pleased with the result.

- Westpack solved the task really well, and we had a good co-operation along the way, she says and adds that Aagaard has chosen to have a consignment stock at Westpack.
With a consignment stock the company can order large quantities of packaging without it taking up space in their own stock. The packaging can simply be shipped directly from Westpack to the dealers.

Contact Westpack for Brands
Carsten Birk, Key Account Manager
cb@westpack.com
Tel. +45 9610 1142