Packaging for jewellery, watch and eyewear brands

Your brand gets the credit. We're fine with that.

Custom packaging in studio light

Since 1953 we've shaped first impressions for jewellery, watch and eyewear brands across three continents. Boxes, pouches, bags, displays and after-sale goods built to be opened, kept, and reordered.

Briju
Kapten & Son
Camille Brinch Jewellery
Kalevala
Missoma
PDPaola
Paul Hewitt

Partner to 400+ brands worldwide

Westpack in numbers

Since 1953
Founded in Denmark
~200
People across DK & Asia
400+
Key accounts served
14,000 m²
Warehouse & production in Denmark
AAA
Credit rating (Bisnode)

Headquartered in Denmark, with our own offices in China and Indonesia, and sourcing through trusted partners across Europe, India, Indonesia and China.

  • ISO 9001·
  • FSC®-certified (DK + Asia)·
  • UN Global Compact·
  • CSR reporting since 2014·
  • QHSE in Denmark·
  • ISO 14001 (in progress)

Our process

From brief to repeat order.

Explore the full process
Hands refining a packaging prototype
  1. 01

    Brief

    We listen to your brand, product range and the customer moment you want to design for.

  2. 02

    Direction

    Materials, finishes and structure proposed against your existing identity.

  3. 03

    Samples

    Physical prototypes you can hold, refined until the hand-feel is right.

  4. 04

    Production

    Produced in Denmark and across our vetted partner factories in Asia, with our own QC teams on-site and lead times agreed up front.

  5. 05

    Delivery

    Quality controlled, stored in our 14,000 m² Danish warehouse, shipped to your sites.

  6. 06

    Reorder

    One contact, the same standard, every time you scale or relaunch.

Why Westpack

A long-term packaging partner, not a one-off vendor.

A vetted supplier network, stock on two continents and a single point of contact, built for brands that ship every week.

  • Westpack Design Studio

    Our in-house design team develops creative packaging concepts from brief to prototype, refining structure, materials and finish to cut cost and waste without lowering the brand experience.

  • One Stop Shop

    Packaging, displays, pouches and accessories. Everything from one partner.

  • Tarnish testing

    Every product is tarnish-tested in-house in Denmark and Asia before it ships, so your customers never unbox a discoloured piece.

  • Always the sharpest price

    Multiple vetted suppliers quoted on every brief. You see one price, the lowest landed cost we can stand behind.

  • Diversified supplier network

    Multiple certified suppliers across Asia to ensure resilience and flexibility.

  • Logistic solutions

    Flexible warehousing, call-off agreements and worldwide delivery.

  • Consignment stock EU/Asia

    We hold an agreed production volume for you and you only pay as you draw it down. Large-batch pricing without tying up capital or warehouse space.

  • One contact, end to end

    One named account lead from first brief to reorder. No handovers, no lost context.

One partner across the entire packaging chain.See how we work

Create the moment before the product.

From first idea to finished brief, we help you define the right next step.